One of the famous brand names of potato chips that are available in the international commercial market, Pringles has annual sales of above $1 billion. This brand is owned by Procter and Gamble and is available in at least 30 countries all over the world. To enjoy eating Pringles, consumers are encouraged to try the different flavors such as Hot and Spicy, Cheese and Onion, Cheddar Cheese as well as Barbecue. Below are some of the important details concerning when were Pringles first invented.
When were Pringles first invented? Based on the patent of Pringles, food scientist Alexander Liepa invented Pringles on the 6th day of August in 1968. The product was introduced in October 1968 in Ohio. According to Procter and Gamble, the brand name was inspired by one of the streets at Finneytown in Ohio, the Pringle Drive. The first few items of this product were sold in tall and cylindrical packages that have red wrappers. The expansion of Pringles was felt when the company started to offer the product in the other states of the U.S. in May 1975. To entice consumers to try the product, Procter and Gamble launched various flavors of Pringles in the 1970s as well as in the 1980s. The market expanded when the company introduced the potato chips in Great Britain in July 1991 and when it marketed Fat Free Pringles in September 1996.
Other Relevant Information About Pringles
The television advertisements launched by Procter and Gamble for Pringles in 1968 were directed and produced by Thomas Scott Caden who worked for Tatham-Laird and Kudner Advertising Agency. One of the famous personalities who appeared in a commercial for the product in 1982 is U.S. film actor Brad Pitt.
Another important event in the history of Pringles is the lawsuit filed by Procter and Gamble in July 2008 regarding the exemption of the product from 15 per cent value added tax in London, England. The company lawyers won the case because they have argued that this merchandise cannot be considered as potato chips since the potato content of Pringles does not exceed 42 per cent. Keiron Williams made an appeal to the tribunal’s decision after some time. The company lost the case since the Court of Appeal agreed that the packaging of the product still promote Pringles as potato chips. The court demanded the firm to pay back the value added tax that it failed to settle in the past years, but the company argued that never a year that it failed to pay the value added tax.